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Description
To recruit support for your organization, you need to be able to tell a compelling story about the difference that you are making in your community, your country, or the world. People are more likely to support the work that you're doing if you can entice them and captivate their imaginations about the impact of your programs and services. The case for support is an important piece of the fundraising puzzle in any organization. It helps answer why your organization exists, the services and programs that you offer, and the audiences that you serve. It helps explain who should support your organization, and why. Most importantly, it tells your story in a way that's enticing, captivating, persuasive and stimulating. This course helps you learn about the key components of a successful case for support so that you can build a solid case for your your organization. It offers eight straightforward steps for creating your own case for support, and helpful tips to make all of your writing more compelling.
Audience
Designed for fundraising volunteers or staff, communications staff, executive directors, and board members
Prerequisites
None
Objective
Upon successful completion of this course students will be able to:
- Explain the importance of the case for support for any fundraising initiative
- Provide several examples of case expressions
- Clarify the basic points to be included in any case for support
- List the eight steps in creating the case for support
- Describe the most suitable writing style for a case for support
Topics Include
- Defining the case for support
- Does your organization need a case?
- The core case for support
- Key questions answered by the case
- Case expressions - the case's many uses
- Format of the case
- Case preparation checklist
- Case content plan
- Who writes the case and how
- The steps in writing the case
- Writing an exciting case
- Five ways to make your case irresistible
- How to build credibility and confidence
- How to create passion for the cause and a desire to take action
Duration
2 hours
Minimum Requirements
Windows:
Windows 98 SE or newer operating system
Microsoft Internet Explorer 5 or Mozilla Firefox Web Browser
Macromedia Flash Player 7
Windows Media Player 9
Adobe Acrobat PDF Reader
Internet connection (Broadband suggested)
Minimum screen resolution of 800x600, 1024x768 or higher recommended
Sound card and speakers or headphones recommended
Macintosh:
Mac OS X 10.2 or newer operating system
Apple Safari or Mozilla Firefox Web Browser
Macromedia Flash Player 7
QuickTime 5
Adobe Acrobat PDF Reader
Internet connection (Broadband suggested)
Minimum screen resolution of 800x600, 1024x768 or higher recommended
Speakers or headphones recommended
Media
Web Based Training
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