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Description
If you think that corporate sponsorships are only for big charities with established brand names, then you're missing a golden opportunity to build more support for your cause. Regardless of your organization's size or focus, you too can build lasting and valuable partnerships with corporate sponsors. Get started today by learning how to approach them effectively and how to build win-win relationships that can last for years. As with all CharityVillage Campus courses, you'll have access along the way to helpful downloadble resources as well as short, optional self-tests to help you make sure that you're retaining what you're learning. The Attracting Corporate Sponsorship course will take you about 2-3 hours to complete in total, but you don't have to do it all in one sitting. You'll have access to all of the course materials for three months, so you can go as quickly or as slowly as you'd like. When you've finished the course, you can take an optional final quiz.
If you achieve 70% or more on the quiz, you can download a certificate of completion.
Audience
Introductory: Designed for anyone who wants to start a corporate sponsorship program.
Prerequisites
None
Objective
Upon successful completion of this course, students will be able to:
- Provide examples of trends in corporate giving.
- Clarify the difference between a sponsorship and a donation.
- Explain the benefits of the sponsorship relationship from both the corporate and the nonprofit viewpoints.
- Develop a list of sponsorship opportunities for your organization.
- Create a master list of sponsorship benefits you can offer a corporate sponsor.
- Explain the difference between media sponsorship and editorial coverage.
- Identify corporate sponsorship prospects.
- Produce the documents and cultivation tools to secure, maintain and grow a corporate relationship.
Duration
2-3 hours
Minimum Requirements
Flash Player 6.0.79 or later (http://www.adobe.com/go/getflash) (Flash Player 7 or later recommended), and one of the following browsers: - Windows: Internet Explorer 6, Internet Explorer 7, Firefox 1.x and later, Safari 3, Google Chrome, Opera 9.5
- Macintosh: Firefox 1.x and later, Safari 3
- Linux: Firefox 1.x
Media
Web Based Training
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